Just a few years ago, Black Friday was a sales event that only happened in the USA.

Nowadays, it is the largest and most anticipated sale of the UK calendar, surpassing Boxing Day and the January sales.

Black Friday itself always falls on the last working Friday of the month, meaning this year’s event is just 4 sleeps away.

Despite this, many retailers have been hinting at their exclusive offers to ignite excitement amongst shoppers. Some stores have even launched their sale early, drip-feeding new discounts in the days and weeks leading up to the main event.

With all this in mind, many of us are wondering how we can go about getting the best deals on Black Friday 2017. Throughout this post, we’re here to explain how you can use different shopping strategies to pick up the best bargains.

Shopping offline

For many, Black Friday means over-crowded stores with herds of people fighting over LED TVs and Nespresso machines.  After all, these are the images that we’ve become used to seeing on national news over recent years.

To avoid this, several retailers have vowed not to participate in this year’s event including the likes of Asda, Primark, Ikea, Selfridges and Apple.

Nevertheless, queueing outside stores at the early hours of Friday morning is still one of the best ways to get your pick of the discounts. See, most stores will offer deals known as “doorbusters”. These are once-a-year instore only sales with huge discounts and only very limited amounts of stock. Several large electronic retailers and supermarkets will be offering some doorbusters, so do a bit of research if you’re in the market for a bargain.

Online shopping

For most, the idea of getting up at 5am on Friday morning is bad enough in itself, let alone having to go and queue outside a supermarket in the freezing cold! This is where online shopping comes into play.

The obvious benefit to shopping online is the range of stores available at your fingertips. This means you can find the exact deal you want with little to no effort required.

Not only that, but some of the best deals will be offered by online-only retailers like Amazon, Very.co.uk and AO.com. Here you can expect to find some good deals on mobile phones, games consoles, TVs, laptops and more.

On the days leading up to the event, keep an eye on your favourite retailers to find out when their sale launches and what discounts they’ll be offering. Many stores will leak details on their social media platforms, so make sure you’re following them to find out.

If you haven’t done so already, create online accounts in advance to ensure you can login and purchase the items you want before they go out of stock.

As part of the savings, many online retailers will offer free shipping on Black Friday, making it cheaper and more efficient that going instore.

The bottom line

If you’re someone who’s willing to queue outside stores at the early hours of the morning, your efforts may be rewarded by picking up some of the best Black Friday deals out there. Be warned though, stock will be limited and competition will be high.

If on the other hand, you’d rather enjoy some impressive savings from the comfort of your home, shopping online is a great option. You may have to sacrifice some of the best deals to the hardened instore bargain hunters, but you’re sure to find some great deals of your own without having to step foot outside your door.